Tag Archives: consoles

Hiroshi Yamauchi and the Nintendo ethos of beautiful simplicity

super nintendo

Under Hiroshi Yamauchi, Nintendo proved that it takes vision to strip down a product rather than dress it up. It’s much more lasting and, pun intended, game-changing to focus on the basics. It’s also a lot more difficult. The line between refreshing and shallow, or exploitatively nostalgic, is thin. When simple goes wrong, game over. When simple goes right, game on.

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