You won’t ignore these Hobbit/LOTR airline safety videos

Airlines have long asked themselves the age-old question: just how the hell can we get passengers to pay attention during those pre-takeoff safety videos? Well, Air New Zealand has answered the question with a touch of genius in a series of safety videos using Hobbit / Lord of the Rings motifs and imagery.

The only real question now is, how in the world did these get posted back in October of last year but only come to our attention now?!